Showcase your products & services through an ad in Gmail, YouTube and Google Discover
Demand Gen campaigns (previously named Google Discovery) allow your ad to appear at the very top of emails in Gmail, before the first videos offered in YouTube and in Google's Discover section. Users who see your ad have previously visited websites that are closely related to your products and services. If your Google Search campaigns are already in place, Demand Gen campaigns are a great new string to your bow!
The 3 main benefits of a Demand Gen campaign
1
Your ad blends in with the content
Your ads are displayed in a native format that is viewed like any other content. Users are therefore more likely to see and buy your offer.
2
You reach new customers
Because Demand Gen campaigns are interest-based, you are seen by users who already like or search for your types of products and services.
3
You retarget profitable customers
Remarketing is possible in Demand Gen, which means that a user who has visited your website can be retargeted via their YouTube channel or their Gmail account.
Demand Gen campaigns significantly boost your visibility.
The powerful native display of Demand Gen campaign ads
YouTube home feed
Display your ad at the top of a user’s YouTube search results when they are looking for a video related to your products and services.
Videos to watch next in YouTube
Show your video ad to a user who just watched a video related to your products and services on YouTube.
Gmail Promotions & Social Tabs
Blend in with the emails of a user who has visited your website before or who has the potential to be interested in your offer.
Google Discover
Show your offer to potentially interested users who visit Google's Discover section.
