You promote your business
Audience targeting is designed to get you discovered by customers whose interests are close to your products and services. Your visibility is wide with the Display!
Display your ads in the advertising spaces of Google’s partner websites
Once your Google Search campaigns are well established, you can take things a step further. Reach even more potential customers by showing your advertising banners on Google’s partner websites to hundreds of thousands of users who have an interest in your products and services through Google Display campaigns. Precisely target your audience by selecting interests (technology, travel, sports & fitness, etc.), buying intentions (purchase of a phone, search for all-inclusives, subscription to a training program, etc.), the languages and the locations of your top-paying audiences or those similar to your top-paying audiences.
The 3 main benefits of a Google Display campaign
1
2
You multiply clicks to your website
The more people visit your website, the greater your chances of selling. The Display brings in a large volume of customers before they even begin their search for products and services similar to yours.
3
You can retarget your users
When a user has already visited your website without buying, you can reach them again on Google’s partner websites with targeted Google Display campaigns.
Display campaigns get you known to those who should know you.
Profitable audience segmentation with Google Display campaigns
Detailed Demographics
Focus on users whose profile matches your target customers. Age, gender, place of residence, profession, family situation and income can, for example, be selected to only target qualified users.
Affinity audience
The habits, interests and things that your target customers are passionate about speak volumes about their potential desire to request your services or buy your products. Target those with the greatest profitability potential for your business.
Custom segments
Custom segments allow you to go further in your audience targeting. For example, you can target users who have had recent buying intentions related to the products and services you want to sell. A very practical method if you are in a niche market!
Life events
Those who are moving, getting married or retiring can be targeted by your Google Display campaigns if your products and services are related to them. By being visible when they need it most, you maximize your chances of conversions.
In-market audience
For a maximum number of conversions, only target users who are actively searching for products and services similar to yours, and therefore close to buying, with in-market audience targeting.
Your data segments
Target specific users by taking advantage of your CRM data: those who have already visited your website, your current customers, and those who resemble your current customers.
