Appear on Google on keywords related to your products and services
The ad of a Google Search campaign is displayed in the first results of Google with the mention "advertisement" depending on previously selected keywords. Before launching a Google Search campaign, you can filter who will see your ad by including or excluding audiences, age groups, locations, interests, or times of day, among others.
The 3 main benefits of a Google Search campaign
1
You target your potential customers
By carefully selecting keywords that fit the precise needs of your prospects, you only attract users who have real buying potential for you.
2
Your website gains visibility
By clicking on your ads, your prospects are sent directly to the products and services on your website, enhancing your organization's visibility.
3
Your sales and leads skyrocket
Once on your website, users are enticed to buy or contact you through thoughtful landing pages and calls to action.
With Search campaigns, you're there when people are ready to buy.
Get full support for your Google Search campaigns
Needs assessment & keyword selection
The heart of a Google Search campaign is in the planning and choice of keywords: targeting them well according to your offer and the interests of your target customers is a priority. The first step is therefore to establish the potential keywords for your campaign. Then, we analyze similar phrases, search volumes and cost per click. The last step is to build the campaign structure as well as writing the ads for a turnkey offer.
Conversion & performance metrics configuration
Conversions are the goals of your Google Search campaign: calls, emails, sales, and forms sent through your website determine whether your ads are successful. Together, we select and set up your conversions according to your business objectives.
Google Search campaign creation & management
Everything is managed on our side, from the configuration of your Google Analytics account to the strategy and continuous optimization of your campaign based on its performance. The tight tracking allows to quickly act if new opportunities arise or if adjustments are needed.
Presentation of the Google Search campaign results
Depending on your needs and availability, follow-up meetings are scheduled to review the return on investment of the Search campaign. On request, a dashboard can also be configured to have more visibility on the performance of your campaign.
