The ad of a Google Search campaign is displayed in the first results of Google with the mention "advertisement" depending on previously selected keywords. Before launching a Google Search campaign, you can filter who will see your ad by including or excluding audiences, age groups, locations, interests, or times of day, among others.
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By carefully selecting keywords that fit the precise needs of your prospects, you only attract users who have real buying potential for you.
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By clicking on your ads, your prospects are sent directly to the products and services on your website, enhancing your organization's visibility.
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Once on your website, users are enticed to buy or contact you through thoughtful landing pages and calls to action.
With Search campaigns, you're there when people are ready to buy.
The heart of a Google Search campaign is in the planning and choice of keywords: targeting them well according to your offer and the interests of your target customers is a priority. The first step is therefore to establish the potential keywords for your campaign. Then, we analyze similar phrases, search volumes and cost per click. The last step is to build the campaign structure as well as writing the ads for a turnkey offer.
Conversions are the goals of your Google Search campaign: calls, emails, sales, and forms sent through your website determine whether your ads are successful. Together, we select and set up your conversions according to your business objectives.
Everything is managed on our side, from the configuration of your Google Analytics account to the strategy and continuous optimization of your campaign based on its performance. The tight tracking allows to quickly act if new opportunities arise or if adjustments are needed.
Depending on your needs and availability, follow-up meetings are scheduled to review the return on investment of the Search campaign. On request, a dashboard can also be configured to have more visibility on the performance of your campaign.
Come see us to set up the types of campaigns that will be most profitable based on your industry, prospects, products and services. With us, get real results with your digital advertising campaigns.
