Online Advertising Blog: How Does Google Ads Works & More!

Please note that some of our articles are available in French only.

Are Google reps calling you all the time?

2023-05-31

See why Google Ads reps contact you, and how to limit their unsolicited calls and emails.

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Google Ads optimization score: should you aim for 100%?

2023-04-13

Applying Google Ads recommendations increases the optimization rate of your campaigns. Positive, right? But what if some of the recommendations made you lose money instead?

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How to improve click-through rate (CTR) in Google Ads with keyword insertion for ad text?

2023-03-23

See why keyword insertion for ad text is a foolproof way to improve click-through rate (CTR) in Google Ads. Also, discover 3 mistakes to avoid to maximize your chances of success.

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Staff recruitment: 3 performant types of Google Ads campaigns

2022-12-14

Want to increase the number of applications received for your open positions? Here are the 3 most performant types of Google Ads campaigns for recruiting.

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Try these 3 new Google Ads features to optimize your campaigns

2022-11-22

Be among the first to test these 3 new features to stand out online.

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Selling on Google Shopping: a must for your e-commerce

2022-09-29

See the 4 benefits of Google Shopping to increase your sales in e-commerce.

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Google Ads budget: 10 calculation factors

2022-08-31

How much does it cost to advertise on Google Ads? Discover the 10 factors for calculating a Google Ads budget as well as examples of such budgets.

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3 reasons to entrust your Google Ads campaigns to an online advertising expert

2022-06-30

Is managing your digital ads internally really more profitable? Here are 3 reasons to switch to Google Ads specialist.

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5 negative keyword tips for your Google Ads campaigns

2022-03-17

Why are negative keywords essential to the profitability of your campaigns? What are the best strategies? The answers right here!

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Broad match keywords in Google Ads: Should you avoid them?

2022-01-31

They say we should always avoid broad match keywords. But is that really the case? In what situations are they useful? Check it out here!

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Microsoft Ads: Is it worth it? Yes, and here are 6 reasons why

2021-12-15

Discover 6 reasons to use Microsoft Ads in your advertising strategy, in addition to your ally Google Ads!

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How to set up & track Google Ads conversions

2021-11-30

See the steps for a proper Google Ads conversion tracking: the key to monitoring and measuring your Google Ads conversions & performance!

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Google Ads account ownership: are you at risk of being held hostage?

2021-10-19

An agency doesn't want you to be the administrator of your Google Ads account? See why you should insist on being in control of your advertising account!

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