Google Ads is arguably the most beneficial digital advertising tool for businesses. Well used, it quickly gives you one of the best returns on advertising investment I’ve seen.
But in the hands of beginners, Google Ads can also cost you big.
If the keywords you have selected for your Google Ads campaigns are not well controlled, your ads will be shown to people who are not actually looking for your service. Even if they see your ad, they won’t buy. As soon as they click, even by mistake, you are wasting money.
Let’s say you buy the keyword landscaper in st-hyacinthe and you map out your ads incorrectly. These could well appear for the keyword gardening store in st-hyacinthe, which would certainly be a waste of money in advertising since the search does not match your service or landing page.
By analyzing the history of several advertising accounts, we saw even worse examples and very large sums of money lost on such irrelevant queries.
Note that there is a time and place to use broad match keywords. But the advertising account must be mature and the budget generally larger.
Google Ads is an amazing performance analysis tool… when you do it right.
By correctly segmenting the people who clicked on your Google Ads campaigns, you might know, among other things:
If you don’t segment your potential customers, you don’t get to know them better. And knowing your potential customers poorly is to miss out on many sales opportunities.
A conversion takes place when a user takes an action that generates income or has the potential to do so. For example, a customer converts when they click on your phone number, fill out your contact form, or buy from your website.
But if you don’t set up conversions in your Google Ads account, and you don’t know how many people have converted, what happens? You also don’t know if the budget injected into your campaigns is sufficient or too high compared to the income generated. You don’t know what generates the most sales or business opportunities.
There is therefore a great risk of spending your advertising budget badly, which can quickly become quite expensive.
Advertising campaigns put together in a few clicks, sound too good to be true? It’s because it is.
While it can be tempting to choose smart campaigns from Google Ads when you don’t know much about them, it’s a big mistake. Where is your budget really going? Is it unnecessarily too high? Is the campaign targeting customers with real buying potential?
This type of announcement is like a black box whose performance and precise operation are unknown. And an ad that pays is not a randomly designed ad
A potential customer who already knows you costs you less. I may not teach you anything yet. But did you know that this also applies to your Google Ads campaigns?
Google Ads works with buying keywords. When choosing them, it is important to separate generic keywords (e.g.: yamaha snowmobile for sale) from branded keywords (e.g.: Yamaha Motor Canada) to properly segment your audiences and adjust your budgets accordingly. If you don’t, you won’t get the full picture of the real cost of acquiring a new customer.
Anytime you don’t adjust your Google Ads campaigns based on their performance, you’re losing money or missing out on an opportunity to make more.
Here are some typical cases, among many others, that demonstrate the importance of continuously optimizing your campaigns:
Not optimizing your Google Ads campaigns continuously with the observed data is to ignore opportunities presented on a silver platter.
Running an advertising campaign with Google Ads is good. Planning your next campaigns according to the results of the first is even better.
A media buying specialist should be able to analyze the trends that emerge with your campaigns and detect the themes that would be profitable to isolate in new campaigns.
Identifying opportunities means getting more for your money.
Your business deserves sustained growth online!