Display in nearly all Google Ads channels in one campaign
Performance Max campaigns on Google Ads allow you to do a lot: the platform selects and combines portions of your message to create and display several perfectly formatted ads in the different Google channels (Search, Maps, Display and Demand Gen properties). Take advantage of the artificial intelligence of Google Ads to quickly find your highest paying channels and better understand your audiences.
The 3 main benefits of a Performance Max campaign
1
You increase your chances of selling
Performance Max campaigns allow you to leverage the power of Google's AI to reach as many target customers as possible in multiple locations, at the same time.
2
You show the best ad
The tool creates the most effective ads with the provided elements, from texts to visuals. A performance index then indicates the elements to keep or improve for optimal results.
3
You boost your visibility
Potential customers who might not have known you if you were displaying on a single channel can be reached through various targeted advertisements.
Performance Max campaigns give good ROI at low price.
A Performance Max campaign automatically combines elements of your ads
Titles, long titles, descriptions and calls to action
Google's artificial intelligence creates the best combinations of messages and pieces of content based on the results they get from your audiences.
Logos, videos & visuals
Is using photos of your products better than using videos of them in action? Performance Max campaigns choose what works best.
Keywords & audience segments
Provide your best performing keywords and your best audiences: Google will use them to propel your ads to the most promising users.
