Google Ads is mistakenly thought to meet all media buying needs. However, Search with Microsoft Ads offers significant additional opportunities for your business.

How does Microsoft Ads Search work?

Search Ads with Microsoft allow your ads to be triggered in Bing, Yahoo! and DuckDuckGo when a user types a relevant keyword. Combined, these platforms represent approximately 10% of all searches performed online in North America.

But is 10% of overall traffic enough to make it worth investing? We're sure it does, and here’s why.

6 reasons to add Microsoft Ads to your advertising strategy

1. Get up to 10% more traffic on your website

In Canada, there are approximately 349 million searches per month on Bing, Yahoo! and DuckDuckGo combined. So yes, getting 5-10% more traffic from Microsoft Ads may not seem like much compared to what Google Ads is getting.

But I say, why not?

2. Save with around 60% lower cost per click (CPC)

Advertising with Microsoft Ads is financially beneficial: bids are less competitive, so your cost per click can be lower for the same performance. About 60% lower than Google Ads!

Of course, Google Ads remains the most beneficial advertising tool for most businesses. But Microsoft Ads is one more string in your bow.

3. Duplicate your strategy: It doesn’t cost you more

Your advertising strategy is already built for Google Ads. It costs you next to nothing to duplicate it for Microsoft Ads! This is because the keywords should hardly vary from platform to platform, and your ads are already written. Take the opportunity to increase your visibility!

4. Reach potential clients who are older… and financially comfortable

20% of Bing users are between 45 and 54 years old – an age range that indicates better financial standing. Depending on your products and services, you could win big by targeting them.

5. Take advantage of the Extension Actions, a very interesting incentive

Microsoft Ads lets you add calls-to-action (CTAs) as clickable buttons directly into your ads with Extension Actions. A visually appealing addition for users

Example of an Action extension with Microsoft Ads

6. Target LinkedIn profiles in Canada

Since Microsoft acquired LinkedIn in 2016, it’s possible to use Microsoft Ads to target potential customers based on the company they work for, their industry, and their position.

A major asset for your advertising campaigns targeting businesses (B2B)!

Want to expand your audience and increase your visibility?

Microsoft Ads is just the icing on the cake of your digital advertising strategy. To get the basics in place with Google Ads and include Microsoft Ads, come see us. Among other things, we will help you create your campaigns, configure your conversions, block false clicks, and avoid costly mistakes.

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